Herbert & Ward

Private Labelling

It's simple. Our coffee, your brand.


Want to launch your own, privately labelled, coffee brand?

For nearly 100 years, Herbert & Ward have been roasting fine coffee and tea for both wholesale and retail markets. This means you have the opportunity to take advantage of our: expertise, experience, team and, of course, our coffee to launch your very own coffee brand.

Why launch your own coffee brand with us?

£300 billion industry

If you commit to building your very own coffee empire, there's no better time to start than today. The industry is currently worth £300 billion and is expected to grow in the coming years.

An ancient industry

We can attest to this better than anyone. Nearly 100 years of history, through war, famine and austerity shows that when you get it right, coffee is a industry with potential for anyone committed enough.

More than just coffee

We can offer you an awful lot more than just coffee. From takeaway products, to commercial machines to even more than that, we're confident we can provide you with whatever you need.

Get Enviromental

Our in-house coffee roastery produces exactly 0-emmissions. This means, working with us is a commitment to the future of your business and the future of our planet. Play your part.

Start today with a visit

Come and visit us to taste our unique blend or, test and create your own with us.

Start your journey today. Come and visit us to experience your first taste of both our coffee and industry expertise at our roastery and office in Rochester, Kent.

Get directions

A little about our your blends


Crema Aroma Roast

A gorgeously dark roast, with a long lasting creamy texture. With hints of chocolate giving off a strong aroma. An Italian favourite.


Premium Bar Darker Roast

The big hit. Coffee to awaken your senses! Full bodied dark roast. Strong caramel undertones and amazing aroma.


Jemala Full Blend Roast

Amazing depth, creamy texture and cocoa overtones. This stunning full roast coffee is blended with arabica and robusta beans.


Fiori Coffee

  To grow the leaves that will later become Matcha, layer of shape are added to the fields a month before cultivation, eventually blocking 90% of the sunlight.


Moka Italia Roast

Tasting of a gentle, sweet acidic aroma of cocoa, it leaves a rich, deep flavour that lingers modestly on the palette.


Barbosa Original

Thick body and nuanced overtones of chocolate and bittersweet cocoa. A lovely lingering taste on the palette without any bitterness.

Our Zero-Emission Roastery in action

Impact the lives of your customers - not your carbon footprint

How we get you up & running

The process that's worked for a hundred years...

Step 1.

Come and say hello!

The start is simple. Visit us! We can be in the office 7 days a week, all you have to do is let us know when you'd like to visit and we'll make sure we're there. Come along, talk us through your plans, business & intentions (over a coffee, of course) and we'll put a plan together to get you the coffee and service you need!

Get directions

Step 2.

Taste & select your blend

While you're on your way here, we'll fire up our in-house roastery (a roastery that can roast up for 4 tonnes of coffee every day) and we'll ensure you can taste and try the freshest possible coffee we have, before turning our attention to selecting you a single origin or blend that you think will sell. Whilst single origin coffee at Herbert and ward are fabulous ,there is something amazing about creating a blend. 80”% arabicas 20 % robusta or the reverse or any amalgamation of Arabica and robusa coffee from Herbert and Ward produces the most awesome coffees.

Let's talk

Step 3.

Branding & business

With your blends selected and the business matters handled (such as bag sizes), it's time to get creative. Take on the responsibility of your own logo, website and marketing, or let us do it for you with our graphic designers and marketing team. From social media marketing to label and logo design, take advantage of their input to create a truly inventive brand. 

Let's talk

Step 4.

And upwards

With your new venture launched and your business scaling, we're always there to support you. Our supply volumes are completely dependent on your sales, so there's no pressure to hit quotas, but when we're able to share nearly 100 years of knowledge, give you on-site barista training and help you sell more, we can all be confident that our work together will be a success!

Let's talk

Oh, did we mention digital marketing support, too?

Keeping your focus on the business.

Along with our coffee and providing you with a package design that reflects your brand, we will introduce you to our marketing team, who are experts in marketing for e-commerce, who will help you from website design to social media marketing.

Let's talk now

Don't take our word for it

Our reviews...

Herbert and Ward are an exceptional company providing outstanding service, with unbelievable quality of their products. They balance value for money with unbeatable coffee. Carol, who I deal with, is wonderful, supportive and indefatigably helpful. Thanks Herbert and Ward; you are the perfect family company for professional businesses.

Mark Geraghty

June 2020

Having decided to change our career and start a coffee business we wanted to say a BIG thank you for all your advice ,support and your amazing coffee too !! I just couldn't have done this without your help. So often we don't say thank you so thank you very much

Eileen Lewis

April 2019

OMG absolutely fantastic service so friendly and helpful family run business! But best of all great coffee I cannot recommend highly enough if your looking for great coffee and service to match herbert & ward is the place to go! it's bean our savory thank you Carol & team x

Steve Haines

January 2021

Thank you Nigel & your team for your speedy delivery of Emergency Hot Chocolate & Coffee.

Mandy Reeves

December 2020

Herbert and ward are an excellent company to deal with. They produce high quality tea and coffee. I am really pleased with the own label products and the mini routin syrups they sell.

Nicola Sutcliffe

August 2020

They have been roasting my coffee for over two years. Exceptional coffee and Craig in the warehouse is so helpful!

Adam Hammond

April 2018

Visit us or message us today

Call, email or visit us! (The last includes free coffee)

Still searching for what you need?

Or start shopping for home